The brief was to create a book of vouchers and a poster to promote the €5 Value Meal that students could avail of with their Student Leap Card.

voucher mcmoji

poster mcmoji


The concept was so fun we expanded to radio and social.

script mcmoji

social mcmoji


Also as an add on to the campaign which would be focused at college students around orientation and Rag Weeks, we thought up some fun cheap activations to do at college campus locations.


These activation ideas include a giant ball pit in a college where students would be challenged to find the balls with emojis on them in order ti win McDonald’s prizes.


A stress busting yoga class that incorporates emoji faces into the exercises.


And an Emoji themed nigh out where students can break the ice and get to know each other as Emojis.

Emoji masks would be handed around at the party to take the pressure off making a good first impression.



Full presentation:


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