Nissan MICRA/NOTE

This campaign started as a simple direct mail. Following this the client asked us to create print, radio and social options to go along with the offer.

Direct Mail

This was three bank notes designed to look like 500, 200 and 100 euro notes. These would be delivered to MICRA and NOTE owners in brown envelopes.

social-deal

dealnotemicra

 

Print

deal-print

 

 

 

Radio

Script 1

VO: Wouldn’t it be strange if money could talk to you? Imagine if it would whelp and sigh every time you spent it frivolously.

We know that really goes on in your head, but what if we could silence that doubt?

The Nissan Micra and Note now come with €2017 off the original retail price

So there is no need to question whether you are really getting a good deal or not.

Nissan’s €2017 offer comes with limited stock available, so be sure to visit your local Nissan dealership today.

Go on, put your money where your doubt it.

Nissan, Innovation that excites.

Terms and conditions apply. Visit Nissan.ie

Script 2

VO:

Ok, it’s time to be real.  Let’s talk in a language we both understand. Money.

The Nissan Micra and Note now comes with €2017 off the original retail price.

Our offer is available for a limited amount of time, because as soon as the cars are gone, they’re gone.

To avail of our €2017 offer, visit your local Nissan dealership today.

Nissan. Innovation that excites.

Terms and conditions apply. Visit Nissan.ie

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